Name: Test Bank for Global Marketing Management 5th Edition by Kotabe - Test Banks & Solution Manuals for Popular Textbooks
SKU: Test_Bank_for_Global_Marketing_Management_5th_Edition_by_Kotabe
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Test Bank for Global Marketing Management 5th Edition by Kotabe

$38,00

Complete downloadable Test Bank for Global Marketing Management 5th Edition by Kotabe. INSTRUCTOR RESOURCE INFORMATION
TITLE: Global Marketing Management
RESOURCE:Test Bank
EDITION: 5th Edition
AUTHOR: Kotabe, Helsen
PUBLISHER: John Wiley and Sons
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Table of content

1 Globalization Imperative.
2 Economic Environment.
3 Financial Environment.
4 Global Cultural Environment and Buying Behavior.
5 Political and Legal Environment.
6 Global Marketing Research.
7 Global Segmentation and Positioning.
8 Global Marketing Strategies.
9 Global Market Entry Strategies.
10 Global Product Policy Decisions I: Developing New Products for Global Markets.
11 Global Product Policy Decisions II: Marketing Products and Services.
12 Global Pricing.
13 Communicating With the World Consumer.
14 Sales and Cross-Cultural Management.
15 Global Logistics and Distribution.
16 Export and Import Management.
17 Planning, Organization, and Control of Global Marketing Operations.
18 Marketing Strategies for Emerging Markets.
19 Global Marketing and the Internet. Appendices