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Test Bank for Essentials of Marketing Management 1st Edition by Marshall

$29,00

Complete downloadable Test Bank for Essentials of Marketing Management 1st Edition by Marshall. INSTRUCTOR RESOURCE INFORMATION
TITLE: Essentials of Marketing Management
RESOURCE:Test Bank
EDITION: 1st Edition
AUTHOR: Marshall, Johnston
PUBLISHER: McGraw Hill Higher Education
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Table of content

CHAPTER 1 MARKETING IN TODAYS GLOBAL BUSINESS MILIEU
CHAPTER 2 ELEMENTS OF MARKETING STRATEGY AND PLANNING
CHAPTER 3 PERSPECTIVES ON CRM AND MARKETING METRICS
CHAPTER 4 MANAGING MARKETING INFORMATION
CHAPTER 5 UNDERSTANDING CUSTOMERS: BUSINESS-TO-CONSUMER MARKETS
CHAPTER 6 UNDERSTANDING CUSTOMERS: BUSINESS-TO-BUSINESS MARKETS
CHAPTER 7 SEGMENTATION, TARGET MARKETING, POSITIONING
CHAPTER 8 THE PRODUCT EXPERIENCE: PRODUCT STRATEGY AND BUILDING THE BRAND
CHAPTER 9 THE PRODUCT EXPERIENCE: NEW-PRODUCT DEVELOPMENT AND SERVICE
CHAPTER 10 MANAGING PRICING DECISIONS
CHAPTER 11 MANAGING MARKETING CHANNELS AND THE SUPPLY CHAIN
CHAPTER 12 POINTS OF CUSTOMER INTERFACE: BRICKS AND CLICKS
CHAPTER 13 INTEGRATED MARKETING COMMUNICATIONS: PROMOTIONAL STRATEGY, ADVERTISING, SALES PROMOTION, AND PUBLIC RELATIONS
CHAPTER 14 INTEGRATED MARKETING COMMUNICATIONS: PERSONAL SELLING, DIRECT MARKETING, AND INTERACTIVE MARKETING