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Test Bank for Principles of Customer Relationship Management 1st Edition by Baran
$38,00
Complete downloadable Test Bank for Principles of Customer Relationship Management 1st Edition by Baran. INSTRUCTOR RESOURCE INFORMATION
TITLE: Principles of Customer Relationship Management
RESOURCE:Test Bank
EDITION: 1st Edition
AUTHOR: Baran, Galka, Strunk
PUBLISHER: Cengage Learning
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Test_Bank_for_Principles_of_Customer_Relationship_Management_1st_Edition_by_Baran
Cengage Learning
1st Edition, Baran, Galka, Principles of Customer Relationship Management, Strunk, Test Bank
Complete downloadable Test Bank for Principles of Customer Relationship Management 1st Edition by Baran. INSTRUCTOR RESOURCE INFORMATION
TITLE: Principles of Customer Relationship Management
RESOURCE:Test Bank
EDITION: 1st Edition
AUTHOR: Baran, Galka, Strunk
PUBLISHER: Cengage Learning
Table of content
1. Principles of Customer Relationship Marketing.
2. History and Development of CRM.
3. Relationship Marketing & Customer Relationship Management.
4. Organization & CRM.
5. CRM and Data Management.
6. Technology and Data Platforms.
7. Database and Customer Data Development.
8. Sales Strategy & CRM.
9. CRM Technology and Sales.
10. Marketing Strategy and CRM.
11. CRM, Marketing Automation, & Communication.
12. CRM Program Measurement & Tools.
13. Privacy Considerations & Issues.
14. The Future of CRM.
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