Test Bank for Contemporary Marketing 17th Edition by Boone
$38,00
Complete downloadable Test Bank for Contemporary Marketing 17th Edition by Boone. INSTRUCTOR RESOURCE INFORMATION
TITLE: Contemporary Marketing
RESOURCE:Test Bank
EDITION: 17th Edition
AUTHOR: Boone, Kurtz
PUBLISHER: Cengage Learning
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Complete downloadable Test Bank for Contemporary Marketing 17th Edition by Boone. INSTRUCTOR RESOURCE INFORMATION
TITLE: Contemporary Marketing
RESOURCE:Test Bank
EDITION: 17th Edition
AUTHOR: Boone, Kurtz
PUBLISHER: Cengage Learning
Table of content
1. Marketing: The Art and Science of Satisfying Customers.
2.Strategic Planning in Contemporary Marketing.
3.The Marketing Environment, Ethics, and Social Responsibility.
4.Social Media: Living in the Connected World.
5.E-Business: Managing the Customer Experience.
6. Consumer Behavior.
7.Business-to-Business (B2B) Marketing.
8.Global Marketing.
9.Market Segmentation, Targeting, and Positioning.
10.Marketing Research in the Era of Big Data.
11.Relationship Marketing and Customer Relationship Management (CRM).
12.Product and Service Strategies.
13.Developing and Managing Brand and Product Categories.
14.Marketing Channels and Supply Chain Management.
15.Retailers, Wholesalers, and Direct Marketers.
16.Retailers Marketing Communications, Advertising, and Public Relations.
17. Personal Selling and Sales Promotion.
18. Pricing Concepts.
19. Pricing Strategies. Appendices
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